> “The only way for Apple to really differentiate and deliver something truly unique and truly great, you have to own your own silicon”
Why is that so? For ages we have relied on Intel and AMD, and that worked pretty well.
Why is that so? For ages we have relied on Intel and AMD, and that worked pretty well.
Given their volume, Apple could probably have outsourced design and still gotten reasonable results, but look at what happened when they outsourced their chip production to Samsung: they helped create their closest competitor.
And it helps their overall business model to keep competitive/strategic decisions under wraps as long as possible, which would be harder if someone else was apprised of their chip direction.