"Would "people ate less and suffered less heart diseases time ago?" qualify as C?"
No; that would fall under "no good reason". Are you sure people "ate less"? Given that we (think we) know that people of the past were also more active (although history is definitely on your side for that one), and how much more active people need to eat to sustain their activity, I would be completely unsurprised to learn that people in the past consumed more calories than the average American. You'd need to do quite a bit of science to nail this down.
Unless, of course, you've seen the relevant science, in which case it falls under B.
It's hard to escape from needing to have done science to really know what the problem is, and it's also hard to escape from the fact that all the science is really a great deal less clear than we've been led to believe by our government and public health organizations. It's clear we have problems; it's way less clear what the cause truly is. It also is reasonable to observe that you can "eat better" with less processed food, etc., and exercise is reasonably well established as helping, but why, exactly? We may speak in English of that as being one or two changes, but it's not; it's hundreds, thousands, perhaps even more changes, all at once. Which of them are relevant, and exactly how? Those questions are much less well answered. It also doesn't necessarily matter to you personally in the end. But it does mean that confident declarations about what is "really" the cause are poorly supported right now on all fronts.
I've been looking at this for many years too, and just about the only conclusions I've come to are A: less processed does seem better B: exercise does seem to be important but it's surprising how much debate about which types of exercise are good for what is still happening, again, despite what we've been led to believe and C: the consensus I was taught growing up in the 1980s is dead wrong in almost (but not quite) every detail, but that doesn't mean I know what is right.
There are still entire massive dimensions poorly explored by science; for instance, go look up the science on "intermittent fasting". One of the first things you ram into is that while there have been several studies on it, they all use the exact same schedule, which happens to be fairly unrealistic. No exploration of the space as a whole, just this one point, sampled over and over again. Does the schedule of your food intake matter? What's the best one? Science very nearly just shrugs at this question. Who knows what else we're missing?