The linked to blogs from this article (particularly the NYT) sound very much like sour grapes. Get-Out-The-Vote and Call-You-Congressman initiatives have been going on for a long time. It is only now that "normal" people who don't have a lot of time to spare can voice opinion and organize their own social circles with social media. It's not really some master plot by some dark organization, it is more along the lines of the new desktop publishing revolution (Publisher -> DTP == Union / Party / Corp Organizers -> Social Media).