The existing columnar data formats such as Parquet and ORC aim to be space-efficient since the data is stored in disk and IO operations are usually the bottleneck. The columnar data formats shine in big-data area so the amount of data will be huge. Given that columnar data formats can be compressed efficiently and that's of the main points of columnar data formats such as Parquet and ORC, I'm not sure that I understand the main point of in-memory columnar data formats.
Once the data is in-memory and we can access any column of a row in constant-time what's the difference between a row-oriented data format and columnar data format?