Personally, I use far too much mainstream software to be able to run Linux as my only OS, and I hate dual-booting. Sometimes I'll run Linux in a VM for convenience, but Linux is so broken with respect to
so much hardware, I'm not interested in running it as the main OS.
And running Apple's OS as the top level OS would drive me insane. So unless you're suggesting I try to run Windows 10 on Apple hardware, I agree with the article that the world needs a better hardware options.
Until then I'll stick with my Toshiba. I'm pretty happy with it, all told. I don't see it as "better" in an engineering sense than Apple, but I get an i7 with 16Gb of RAM and a 1Tb SSD for about 1/2 the cost of the equivalent Apple hardware.
And the control key is in the right place (the bottom left corner of the keyboard) ergonomically. That alone kills all Apple hardware for me.