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There may be some snark, but it's entirely appropriate. I think it's a piece written for designers, who regularly have to deal with micromanagement from talentless, egotistical people. Except in Uber's case, things were ten times worse than usual.

This comment reads like the author has a personal reflexive defensiveness for Uber, it makes it hard for me to accept your opinions.

Indeed, I'm not a massive fan of Uber, but the continual snark against both Uber and Wired in the piece made me dubious about taking the critique seriously.