It's not what the market wants. It's what the suppliers want. Let me give an analogy:
There is a country with no pineapples. Someone grows a pineapple farm, and sells pineapples. There are no other pineapples, so he charges a lot for them. He becomes rich. Other farmers hear of this and start growing pineapples - they become rich at the start, but as pineapples become more available, soon the price of pineapples is the same as everywhere else. But people have a lot of invested resources in pineapples, so they start selling at discounts. There are more pineapples than consumers, so people start getting aggressive with their sales. The guys who made the money leave the unprofitable market to go sell maize, but the late entries who have just invested in pineapples, and the people who were dirt poor, are still battling on, trying to sell their pineapples. They start harvesting unripe pineapples and heating them to make them seem ripe quicker.
People get disillusioned with all the shit pineapples they are getting and decide to rather buy some other fruit without all the competition. When they do buy pineapples, they stick to very old and trusted names - new pineapple sellers are automatically assumed to be doing something corny.
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What I'm saying is - the suppliers will destroy the market.