I couldn't agree more about the mass market being morons. It's hard to say and not often said so bluntly in public though. Not because it's untrue but because the person saying it could be afraid they might be a part of that group of morons. I can't tell you how many times I've heard a moron call everyone else morons. So is there ever any way to know when "the mass market are morons" means what it says literally or when it's a stand-in for "most people aren't agreeing with my strongly held beliefs".