Who killed Nokia? Nokia did
alumnimagazine.insead.edu
alumnimagazine.insead.edu
The first Meego phone N9 and it's unpublished sibling N950 (with the best qwerty hardware ever) were better phones than Android phones at that time, but when they released the N9 it was already known that Nokia will switch to Windows Phone and there was no point in buying N9 or developing apps for it.
They even had the QT + QT Quick setup working and showing lots of promise for writing javascript apps for different platforms. Sigh.
So if they've had the guts to execute the QT plan and Meego as a first priority projects + skipping Elop, the situation could be a lot different. Meego still feels more Linuxy than Android.
* Of course creating first Maemo on top of GTK and after that switching to QT sounded weird and with Meego there was other parties like Samsung and Intel meddling around so they lost lot of steam in that transition too.
...is that supposed to be a good thing?
Edit: snark aside, I'm not sure how this would be a factor in what makes a mobile platform successful. It feels like the sort of comment that would be made right after saying "year of desktop linux!"
Is androids java mess a good thing?
From my perspective one of the problems was that there wasn't just one major transition, but instead there were two. First was the GTK->Qt transition, and then just as that was stabilizing came new transition from Maemo to Meego which never really succeeded. I think the reason for the latters failure was that while there was a lot of reasons to be exited about Qt (over GTK), there was very little to be exited in Meego (over Maemo).
Maemo had from the early days been Debian based.
Then came Intel's Moblin in an attempt at pushing Atom for mobile devices (reason being that Intel had opted to forgo PCI on that variant to save power, and Microsoft balked at doing Windows on a x86 chip without PCI). Mobilin 1.0 was also Debian based.
So at that point it seemed sensible for Nokia and Intel to combine their efforts and create Meego.
But just as the jointed project was unveiled, Intel finalized Moblin 2.0. And it was RPM based. And Intel was heavily pushing for Meego to be that as well.
Never mind that the N9 was really a last gen Maemo with some additions to make it Meego compatible.
By the team Meego was announced, Apple and Android (Google et al) were already pouring their wealth of engineering talent into their platforms. And the strength of iOS' link with OSX and Android's access to Google services meant they were never going to compete.
The smart business strategy would've been very early on to switch to Android around the same time Samsung did.
Why they followed an erratic path instead of going full steam ahead with their Maemo/Meego platform is quite well described by the article, but does not sound less stupid to an outsider. They had a device that was in some fronts superior to iPhone much earlier, but they got stuck with Symbian first and Microsoft afterwards.
[1] http://www.theverge.com/2011/10/22/2506376/nokia-n9-review
http://n8delight.blogspot.co.uk/
At the time of PW 808 the OS was on the level of iOS, but nobody cared then, not even Nokia (the 808 wasn't really advertised, and was hard to get...).
Basically Jolla has promised to refund the crowdsourcing funds within this year, but still it was big setback for the project. I've tested the tablet and it was surprisingly solid in H/W and S/W sense. Just hoping they'll survive and can get meaningful market share somehow. Kudos to them anyway.
That stood out for me. Whenever I've worked with managers who didn't understand the field, interactions have always gone something like this:
Manager: Can we deliver X?
Team: Sure, it will take 3 months.
Manager: Can we deliver X in 2 months?
Team: No, I told you 3 months.
Manager: I need it done in 2...
And how it proceeded depended a lot on how bone-headed the manager was. Sometimes they would effectively let someone competent on the team do the management. Sometimes they would just try to bully until they got the answer they were looking for.
"Five months."
"You guys are too slow. I'm going to give it to team B over there. They say they can do it in two months, no problem."
"You'll be asking us to help out that team in about a year."
It is amazing how little value most managers add.
I don't consider my employer to be exceptionally great, but at least there's no managers stupid enough to act like that, or developers to tolerate it.
I work in a flat organization now. No managers at all. So it's an interesting perspective.
I've seen that, but there's something even worse. It's when a manager who doesn't understand something thinks that it must be simple and/or easy.
Where I experienced it firsthand was working for a VP of Engineering who was from a hardware background. He didn't grok software and therefore believed that it should be easy to do. I didn't mind, I was one of the hardware guys. But that meant that the software guys at the company were sucking hind tit.
Hey, at least its better than working for a company run by sales and/or marketing people. They have contempt for both the hardware guys and the software guys.
The prime example of this , for me, was the Nokia N900. It was their flagship phone, I got one in their store in London and within 6 months it was pretty much unsupported, as Nokia changed focus again.
Also whilst the hardware was good the software wasn't great quality...
Nokia (or the others) didn't update that much the firmwares for the old models. They just fixed the problems and added features to the new models. They were coming from simple phones that were not flashable in the beginning and they just wanted to sell more phones instead of supporting the old ones.
It's ironic how Apple is selling amazing amounts of phones with just few models and upgrading the software and features few times a year.
Also, the traditional industrial product development cycle (requirement specifications document driven waterfall) does not produce good design, as it takes many iterations to figure out what's good in reality. It's hard to change an engineering culture.
How about focusing on creating a culture where the people under you don't have to lie, who's jobs and careers, and therefore families, aren't threatened when they tell the truth to those above them?
EDIT: Forgot to say that few earlier Nokia models had accelerated GPU but the OS and the developers didn't use those, so they just stopped adding the GPUs later on ;D
I had a similar experience working with another company. It was after the iPhone was available. But they still wanted to support a resistive screen in a high end product that wouldn't debut until years later.
I just couldn't believe the cognitive dissonance. Once the iPhone screen appeared, resistive screens were deader than Kurt Cobain. People in the trenches understood it clearly. But somehow top management either didn't get the memo or managed to rationalize it away.
While it's easy to find crappy resistive screens, and in such case capacitive ones clearly win, I definitely wouldn't replace N900's screen with one from iPhone - it'd feel like a downgrade for me.
I'd really miss that feature of the iPhone if it were taken away. Presumably the N900 has alternative ways of implementing equivalent features.
[1] https://www.starryhope.com/15-ways-nokias-n900-is-better-tha...
Building an OS is hard, building an SDK is hard and so is building an IDE to go with it. Nokia is not a software company. It could not have competed with Google, Apple or Microsoft on the software platform. These companies have their own OS. They have their own browsers and even programming languages they can claim their own. They have massive developer ecosystems.
The fact that Nokia failed has little to do with Nokia itself and more to do with the disruptive power of software.
It really had just two options. Get acquired or adopt a third-party platform. Google was not interested post Motorola acquisition. Microsoft had its own demons to deal with. There was little wiggle room.
Had Motorola not been acquired, it would have gone the same route, fizzled into oblivion. RIMM is going the same route.
For all their trying, these companies don't have the software DNA.
But, Nokia is still alive and the situation seems to be a lot rosier for them after selling the mobile phone business. They got good price and got really cheap loan from Microsoft as part of the deal. Of course in PR side Nokia didn't have to kick out the phone engineers. Microsoft is handling that still and getting the negative PR from that.
One has to remember that earlier Ericsson quit the phone business as well by selling that to Sony. Actually those phones got better after that :)
> I think the Motorola transaction has been a success for us. Financially, we bought the asset for $12.5 billion. It had $3 billion in cash; we were able to sell the Home division for $2.5 billion; we ended selling the handset division for $3 billion. There were some other tax assets as well. When you work through the math, you realize we spent between $2.5 billion and $3.5 billion for the patent assets. At the time, the nearest comparable transaction was the Nortel patent auction where Microsoft and Apple teamed up to buy that asset for $4.5 billion. And there’s a good argument that the Motorola patent portfolio is a better portfolio.
Which is why the INSEAD article seems so off base.
[1]: http://www.businessinsider.com/satya-nadella-just-undid-stev... [2]: http://tech.fortune.cnn.com/2014/02/12/a-peek-at-googles-ma-...
They had the n800 6 months before the iPhone
The work that was done on Maemo was impressive and they tried to create libraries that were cross-factor; the same library that you would use on your PC to read and write openoffice files, you would use on your mobile phone as well.
You claim for example that Apple and Google have their own browsers. Guess what, the first thing Apple had to do when they started working on webkit, was to decouple it from Qt (you know, TrollTech's and then Nokia's framework). Of course khtml/kjs weren't developed by Nokia, but Nokia was closer to this and many other technologies from the start.
Even on Symbian there was software that took many years for Apple and Google to catch up with. An example would be muvee, an automatic video creator using videos, images and mp3s on your phone, in 2005. Another one, my brother's 6600 at 2004 had pseudo augmented-reality games. They even had a fitness app (sport tracker) in 2004.
Which reminds me, what's up with Tizen? Are they still trying to push it?
"The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."
I remember the day it came out, it was the day everyone who I knew at Nokia realised that they'd soon need new jobs.
http://blogs.wsj.com/tech-europe/2011/02/09/full-text-nokia-...
I recognize that the transition was necessary, but between the lackluster functionality (notification center, for example, was the #1 requested feature for years), lack of updates (8.0 to 8.1 took 20 months), and, of course, lack of developer support, I'm wondering if Windows Phone had a chance at all.
I will never stop being upset over the death of Zune HD and WP7 era Metro UI, though.
When Nokia opted for MS all paths were already downhill. Going with Android would have meant and injection of money from Google, but clearly Nokia was not prepared to land in the highly dense Android ecosystem, fighting for a tiny piece of the cake with giants like Samsung. There was no way that Nokia would have a success in Android that would put out the fire.
MS in turned meant to have most of the Windows Phone market for itself and a BIG partner behind. As terrible as WP was at the beginning, it bought Nokia a LOT of time. Nokia reorganized its business in the meantime, separated the location business (what is now HERE), the NSN side and consolidated its patent portfolio and research divisions.
This way, they managed in the end to sell Devices to Microsoft, which was a huge burden. And then sell HERE (which wasn't really profitable) to the automotive consortium. With this two moves they kept the company afloat, along with many great assets that actually make and will make money (the research division and NSN ), and the brand.
Had Nokia opted for Android back then, it would have ended much worse (Blackberry maker comes to mind). I think from the point of view of share-holders, Nokia escaped dodged a terrible future. Basically they took their things and left the platform in the rescue boat, while the rescuers (MS) burn with it.
As for Nokia, well, we'll see how they do when they re-enter the smartphone market in late 2016 free of Microsoft.
The first iPhone was indeed good, but still it wasn't a clear win for Apple. Nokia had impressive software and features that took many years for the competitors to catch up. In the same time, Nokia would have to catch up to the iPhone's (usable) touch interface but couldn't make it in time.
Apple (and other US companies) have a huge marketing machine; hollywood, various tv programs, music industry etc. Once this marketing machine worked for Apple, Nokia had no chance of success since it hadn't an established audience in the US to keep the company's image afloat until it delivered something better.
I believe this is also the reason the shareholders accepted so easily Microsoft and/or Elop. Elop did the worst possible move imho, during a period of heavy competition, he changed the company's roadmap, without thinking about the implications. You just can't pivot that fast on such a complex product. Also by doing this he alienated the company's audience in Europe.
Rather than allow the share price to slump some and their CEO to put his long term play in to action, the board ousted him and brought in a short term sock puppet. And he was given one objective, goose the share price.
You will find this behavior up and down the tech world.
Take a look at HP for example. They went through 3 CEOs in nearly as many years. From that we have an aborted attempt at getting into the mobile business with WebOS as just one example.
Hell, consider what Dell said after buying back his namesake company. That now they were free to pursue less profitable long term goals.
I strongly disagree. Symbian just needed a few optimisation, which it got. It got them too late, but it did. Maemo/MeeGo was probably more capable than iOS is today. And what exactly are those "quality problems of N95" they speak of?
Nokia was indeed wounded by incompetent management, but Microsoft was the one who stepped in and finished the job.
My experience of Maemo on the N900 was that it wasn't really very polished and needed development which it, unfortunately, didn't get from Nokia
But I was more interested in what made you think that Maemo was more capable that iOS (i.e. what do you think it did better than iOS)?
Obviously it's not as fast, user-friendly, or easy to develop for.
But when designing a device for the mass-market (which is where I'd suggest a flagship smartphone should be looking at), is that really better than something which is faster, more user-friendly and easier to develop for?
But "ease of use" is not the primary thing I'm looking for when I think of smartphones.
This is just a ridiculous statement.
The iOS security architecture alone is more sophisticated and capable than Meego was. When you add all the various Frameworks and Kits iOS is an extremely broad operating system that even Android can't keep up with.
> but Microsoft was the one who stepped in and finished the job
No. There simply isn't room in the marketplace for more than three platforms. And Microsoft having better services, better engineers and a lot more money was always going to take that third spot.
>There simply isn't room in the marketplace for more than three platforms.
Hah! Just like there "isn't room" for more than two parties in American politics, right? You can pull out any arbitrary number to claim something cannot be otherwise just because it happens to be the case right now.
iOS, when compared to that, is a child's toy, designed to keep you from breaking it.
Of course for some it's a feature.
Nokia top management have no clue about technology, they are not engineers so you can sell them any s##t you what if you have smooth talk.
Nokia suffers also from politics and internal battles between sites and organizations (basically Finns vs everybody else). This results in ubiquitous NIH syndrome. Nokia Net reinvents wheel all the time, and almost every time they get a square.
I had an N95, I thought it was quite a good piece of kit.
What people never seem to mention is that the iPhone had a generous data plan, whereas I was paying by the byte.
That is a massive difference in use case.
N95 had so much of features that nobody used them. They just were happy with all the stuff they never used. Been talking about the subject to lots of people who bought the phone then.
N95 was released the same year Apple demoed iPhone first time. N95 sold really well then. Nokia's old management has told afterwards they were so lulled by the success of N95 they were not worried about iPhone at all. They did N96 which was even more stuffed than N95 but with the same UX flaws.
In hardware design sense it's really well engineered: https://en.wikipedia.org/wiki/Nokia_N950