He should apply the same argument he makes against Github to his own business. Putting together a Gitosis or similar setup mirrored to Github would have given him and his paying customers the necessary redundancy to deploy when one of the hosts is down.
EDIT: Figure while I'm here and it's not OT I should give a well-deserved shout-out to Gitosis which has made my life a lot easier the past two years or so:
Gitosis setup is a one-off, very low maintenance install (you add repositories and users by committing config changes and public keys to a git repository -- hardly anything out of your regular workflow). Once set up, mirroring to github or another service is a one-liner in your post-receive hook.