Why a Small Change in Gender Ratios Has a Large Effect
marginalrevolution.com
marginalrevolution.com
That would be a relatively very large change. Of course that would have massive implications for the dating pool. Small would be from 50:50 to 49.99:50.01.
However, the big question is whether a dating site would be arena where that kind of dynamic would actually play out.
It's worth noting that in the present housing market, there's a also a mis-match between people looking to buy houses and available new houses. However, the banks and Real Estate dealers have managed hold back the flood-gates of desperate offers through various means - so market structure can put a damp on these ratio effects. I've evolutionary psychology theory that talks about the social pressure on women to not "sell themselves short" and this is another effort to control market structure to prevent the effects described in the article - but since Internet dating sites are a purely individual matter, they may be where ratio effects come into play.
Of course, another explanation is the men and women have sex for "their own pleasure" and "their own reasons". That somewhat begs the question of what those reasons are. But that could OK.
Sorting out social, biological and "personal" motivations is complicated and interesting problem.