What do 200 people do in such a company? (serious question, I just wonder how the workforce is usually distributed for a single online product of that size)
A slide deck about SoundCloud [2] explains that "builders" are the design, engineering and product teams, "operators" are finance, HR and legal, and "pushers" are the platform, community, content and marketing teams.
[1] https://beta.companieshouse.gov.uk/company/06343600/filing-h... [2] http://www.slideshare.net/dagrobie/16-months-soundcloud/5-Or...
Those who do not have to account for their productivity (like managers, accountants, and marketers) are probably in excess.
I've worked in a place that built and shipped 3 or 4 product lines: actual physical hardware with software, and did it with fewer than 50 people, most of them on the manufacturing line.