Maybe they do -- it depends on who's judging. To use Max's example, let's say I am casually interested in owls. Seriously, there are such people. I'm 60, I am on the internet but am somewhat uneasy with how to use it, and I like owls. Somehow, I find Max's owl video site. I like it! Maybe I even see an ad and click and buy. Maybe. But to me, finding the site and being entertained by his collection of owl videos -- that has value.