It's a valiant effort, but there's really no way they'll win this battle. The client simply has too much control.

I was toying with writing a chrome extension for sites/videos that behave differently when adblock is running. It shouldn't be too hard to make the site believe that the ad content is running, when it's not actually running.

Not a perfect approach, but if bandwidth / compute / memory is not an issue, it could be a novel way to respond to more sophisticated ad block detect mechanisms that come out.