A Review of the Amazon Books Store
programmingzen.com
programmingzen.com
But I could be all wrong. I don't understand the business of books at all, because I would think that a store like Powell's would flourish in other literate locations (e.g., Minneapolis / St Paul), and yet it remains sadly unique in the U.S.
Edit: Thanks for the location correction - I lived there for five years and should know better. ;)
This might be a play like the old Crown Books stores which sold only best sellers at a big discount with the idea of making it up on volume. But Crown did not last long. Amazon does have good data about what people buy, so perhaps they could maximize revenue per square foot by packing popular sellers in. On the other hand, one departure of this store from typical bookstores is that books are all facing out on the shelves, meaning fewer titles and probably less revenue per square foot.
I'm wondering how this approach to bookstores could pay off for Amazon, except by putting competitive pressure on any other bookstores in the area. But Barnes and Noble closed the store it had in this shopping center quite some time ago. Is it advertising, an attempt to upscale Amazon's brand? Amazon has the number one favorable brand among consumers from what I've read, and it's certainly where most people go these days for books -- last report I saw said over 80% of book buyers use Amazon. So what the business purpose of this store is, unclear to me. But it's Amazon, and surely they're just a few steps ahead of what I can see.
But what would the marketing budget for a really well placed billboard be per month? What if you could walk into the billboard? Host launch parties starring famous bands, getting you into more news stories. Fans can make a pilgrimage to something tangible.
Apple stores are clearly profitable, but I wonder if "close to break even" isn't a good enough goal for brand awareness stores like these.
this seems less like "a review of the amazon books store" and more like "an amazon user finds out what a book store is"
I used to prefer FNAC, but they only exist in France.
It seems they sold off their Italian stores in 2013.
I'm not sure if this kind of used bookstore network exists in the English-speaking world but I'd love to know if it does.
The focal point of the "amazon books" store is its tech, not books. They are using "book store" as a cover. The U-Village is an upscale shopping experience and easily allows for impulse buys on new $100+ tech products. It's their version of the Apple Store.
In fact, after reading this, it makes me wonder if the real purpose behind these stores isn't simply to force people to install the app.
Oh yea, the Bezos long con where by he knows if he makes a store you will visit it and you WILL install his app... Or maybe he just wants a place for people to use and demo their physical devices?
And just in case you are not aware of the security issues with the Amazon app[1]
[1] http://www.computerworld.com/article/2489480/security0/amazo...
> For those with a dead battery or who are not inclined to take their smartphone out of their pocket, there are a few scanners around the bookstore, which you can use to scan books and discover their prices.
People who refuse to install the Amazon app are also very unlikely to visit the Amazon store. Just get your books elsewhere.
Also your link has nothing to do with security issues in the Amazon app and is just a ranking from the EFF for how companies respond to records requests.
> Amazon, Snapchat and AT&T rank among the least trustworthy technology companies when it comes to how they handle government data requests, according to a report from the Electronic Frontier Foundation.
Exactly...that's what my original post said I was going to do, so we agree.
I don't really understand what the big deal was.
> "it makes me wonder if the real purpose behind these stores isn't simply to force people to install the app"