I hope Forbes realizes that blocking access to users with add blockers is not only a way to get rid of freeloaders, but also a way to ensure those people avoid Forbes altogether in the future and also avoid passing around Forbes links, since not everybody can see them. Alienating your audience is a very expensive mistake and the cost savings related to page serving are negligible.

While I can turn off my add blocker, I won't, my mother can't because she's not aware I have installed one for her and has no idea what it is and what it does.