Unfortunately the obstacle is that publishers would have to give up control, and share with other publishers; and I think many would rather go out of business. The music industry only cooperate due to the threat of piracy eating the entirety of their lunch.
I think some sort of feedback would be important, at least in the beginning, so that people understand how this magic pile of money is being treated.
Who wants to give dexterdog a ton of money to go do this? :)
There really is no issue with one person doing 1000 paid hits versus another who only does 10 as that all balances out. Sharing of accounts is one thing, but that's pretty easy to track as you just have to keep an eye on the heavy users.
Feedback is definitely part of the package. Users are kept anonymous to the content providers by default, but there is still some good aggregate data available. Content providers won't need to worry about their demographics nearly as much since they mainly want that to sell advertising which they should no longer have to do.
Have a subscription to WSJ but not Forbes? I'm going to read more articles on the WSJ.