I think the problem is elsewhere. There's noone doing the advancing. People like myself (smart, educated, ambitious, technically-oriented) are way better of doing the unproductive things (finance or ad-tech) than the productive (research). And by "way better" I mean it doesn't even compare! Academia is fucked-up as well (chasing it's proverbial tail by encouraging young researchers to publish, not to, you know, actually research).
Simply said, everyone is looking to invest capital in equity, but nobody actually wants to pay people to do the work. Give me a living wage (i.e. not 40k when the tiny apartment I live in costs 600k) and freedom to decide the direction I'll go in, and I'll gladly research "useful stuff". Otherwise, I'd rather chase my own interest by doing the "useless" (but highly-paid) stuff.