Steve Ballmer on Microsoft, his Twitter investment, and sports tech
businessinsider.com
businessinsider.com
The last, and most telling quote in the article, in my estimation.
I don't necessarily agree with that. Government is attempting to do an impossible thing, I have no expectation of efficiency.
I don't remember who said it but the quote was "when government officials have to pick between two work they chose the least productive one (because it is easier)". I am a libertarian and I see that a lot of people make fun of Bernie Sander's free college but go to think of it US government has spend around $15B on war on drugs and around $74B on running prions a lot of this money can indeed go in into supporting education if it can not be returned to tax payers.
> I look at that and say, "Hey, that's an exciting thing to get behind!" Because they can improve that product.
I'm starting to wonder how they could improve the product. People that don't use it, seem to think it should be Facebook Jr. People that do use it generally are happy with it the way it is.
I'm in the latter group and have a hard time thinking of ways that it can be greatly improved. If it were up to me, I'd go the platform route and re-open the API and commit to keeping it open.
How has Twitter improved over the past, say, 3 years? I wish Ballmer had said more about it.
Things Twitter could be doing, besides your excellent suggestion of reopening the API:
-Self-deleting tweets, for the Snapchat kids.
-Better threading on conversations. Anything more than 2 people and it's a mess.
-Thumbnails for any URL. Right now if you plop the URL of an image in, it just shows as a line of text.
-Twitter is often used as RSS, so why not have a Google Reader-type viewer?
-More transparency on bans and deverification.
-Fix search. Sometimes its performance is embarrassing.
The expiring tweets suggestion is an interesting one. I wouldn't have thought of that because frankly I don't get Snapchat.
He also started all the things that are happening now, including Azure, Office 365, Surface, and apps on iOS and Android. Yes, even putting stuff into open source.
You could also write a long list of things Ballmer got wrong. However, that's true of all tech CEOs, including the various CEOs of IBM, HP, Dell and Sun, among others.
It was clear that he thought that part of his role as CEO was to be the chief cheerleader for Microsoft. Hence the high-energy appearances at the annual meeting, the scoffing at competitors, the bombastic interviews, etc.
What Microsoft probably needed more was a tough critic--someone who could impose upon the company a set of standards and demands that would keep them from becoming too complacent. That's how Bill Gates saw himself. He kept a Mac in his office while they were working on Windows just so he could torment his dev team with the comparison.
Under Ballmer, Microsoft missed the rise of search, missed the rise of open source, missed the rise of social media, and missed the rise of mobile--despite having solid technology and marketshare early in each of those instances.