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1. Make money

2. Make more money

3. Make so much money

More like,

1. Survive until next year 2. Survive until exit

This whole deal reminds me of this Stewart Lee bit:

https://www.youtube.com/watch?v=W2firijxQOo

Translated

#1 Operate with integrity. -> don't go to jail.

#2 Put the customer first. -> stop swindling customers.

#2 should be #1

Haha. Yeah. That jumped out at me.

#2 - Put the customer first (except when listing our core values, then put them second).

I understand the sentiment, just a weird juxtaposition with "#2" and "first"

I don't agree. What happens if the customer tries to force you to do something that compromises your integrity as seen by other customers and regulators?

er no, #1 should be #1

It's a joke on saying "Put the customer first" as the second item in your priorities. "Put the customer after integrity, but before all that other stuff" doesn't roll off the tongue as well.