One Bowl = 2 Servings. F.D.A. May Fix That.
nytimes.com
nytimes.com
Sure, using grams is great for comparison... But getting the average person to find out how many grams of xxx they just consumed, unless it is easily quantifiable as "all/half/quarter of the total amount" is pretty hard.
1) Calorific density is much more important then calories per portion. If the majority of your food intake is in the 300-500kcal/100g range then you are going to feel hungry more often, over consume and gain weight - the body's satiation feedback loop is calibrated for fresh, natural food (50-200kcal/100g) not doritos (500kcal+). Interestingly, natural foods outside the typical range are difficult to consume in large quantities (try eating 2000kcal of avocados or honey in one sitting). There's a good discussion of these issues in the Volumetrics book.
2) US "serving sizes" are completely artificial, to the point of being downright misleading. The food industry is essentially lying to consumers. Calorie density can't be spun.
So really, all you should check for is the fiber content.
(And it's physically impossible to make a cereal with more energy per 100g than butter.)
To a good approximation ALL foods have about the same amount of calories per 100g. The only real difference is how much water. (And how much fat, but in normal food that doesn't vary so very much from food to food. Water varies a lot.)
This system just encourages manufacturers to add water, (and salt) to their food.
Much better would be "fiber per 100 [kilo]calories", "percent of calories from protein", and "percent - NOT number - of calories from fat".
The FDA allows food companies to round down and say "0 grams of trans fat" on the label if the product contains less than 0.5 grams _per serving_.
So food companies proudly say "0g trams fat" on the front of a package, even though it might be loaded with heart poisoning hydrogenated oils.
Unsurprisingly, FDA requirements are fairly relaxed in this area compared to Canada and the EU.
EDIT: As someone mentioned below, wolfram alpha has a good database. According to that the can (5oz) has 112g of fat. By my math 112g/430servings = 0.26g/serving =/= 0g/serv
It's hard to believe how touchy people are. Will people really take increased serving sizes as a signal to eat more? Probably not. It won't change anything for those who don't pay attention to calories/serving sizes nutrition. People who count calories will shit a brick and hopefully start eating less processed foods.
This is all really pointless anyways. If the FDA really wanted to address obesity they need to take a hard stance against processed foods and high fructose corn syrup. That will never happen because food companies will lobby to protect their empires and a large portion of Americans can't afford to eat real food.
And I agree with you on the fructose. It is bad stuff, at least in the concentrations found in processed food.
It is a bit comical that the EPA is raising holy hell over carbon dioxide while the FDA turns a blind eye to HFCS.
http://www.westonaprice.org/The-Double-Danger-of-High-Fructo...
Here's a riddle. The nutrition labeling became law in 1990 (http://en.wikipedia.org/wiki/Nutrition_Labeling_and_Educatio...). Do you think obesity has increased OR decreased after 1990?
On a side note, I am from India and we don't have this nutrition label requirement and India doesn't have obesity problems. It's about what and how much people eat, nutrition label ain't gonna change it.
Correlation does not imply causation. The cause of the "obesity epidemic" is overeating of nutrient-poor processed foods. These foods exist because the food industry needs to show its shareholders that 12%-per-year growth, but the population is not growing that quickly, and it's hard to get people to eat 12% more carrots per year. The solution is to sell less nutrients for the same amount of money, the side effect is that people eat more calories than they should, and balloon into the current problem. Food labeling is completely irrelevant, because the people that become obese eat what tastes good, not what a label tells them is healthy.
I find food labels to be very useful. Sometimes things have surprisingly high fat content, and the label points this out to people who care. (Ever cook your shrimp in coconut milk and notice how delicious it is? It's because the coconut milk has 20 grams of fat in 2 tablespoons. Bet you wouldn't have realized that without the label.)
You're right that it's obvious that a pint of ice cream or a bag of chips is unhealthy. The labels are for the cases when it's not as clear. There is a lot of junk-ish food that is actually pretty healthy, and there is a lot of healthy-seeming food that is actually very unhealthy. The labeling allows you to identify these special cases.
On a side note, I am from India and we don't have this nutrition label requirement and India doesn't have obesity problems. It's about what and how much people eat, nutrition label ain't gonna change it.
I think this is because a large majority of India's population can't afford to overeat processed food. Give everyone more money, and you'll see the same problems as in the US.
That one is pretty bad because saturated fats are actually healthy.