It's an utter racket.
It's an utter racket.
Those of us with technical inclination need to be sure to point our family and friends with less technical inclinations to the Microsoft Stores and "Signature Edition" [1] PCs, Microsoft's latest marketing term for unbloated Windows installs out of the box. Some of our friends and families may feel they have a special relationship with an existing OEM, so give them the "Signature Edition" website and have them at least bug their OEM to ship them one.
[1] http://www.microsoftstore.com/store/msusa/en_US/cat/category...
You have no idea where that computer's been before you.
Here's the ArsTechnica guide for doing a clean install of Windows 8.1 – imagine walking the average home user through this process, even before you factor in discouragements such as the likelihood of tech support blaming any problem more subtle than catching fire on your reinstall:
http://arstechnica.com/gadgets/2015/02/save-yourself-from-yo...
This, in a nutshell, is a major source of Apple selling so many iOS devices – I regularly hear people say that it's easier to have a good, secure computing experience that way and they're not wrong.
http://www.howtogeek.com/174587/refreshing-your-pc-wont-help...
http://www.howtogeek.com/216751/bloatware-banished-windows-1...
Windows 8 and 10 also have a lovely feature called the Windows Platform Binary Table. This allows OEMs to write an application into the UEFI, and Windows will automatically deploy to memory and run it with admin privileges each time it boots. The intended use was for installing drivers and anti-theft agents, but of course it was immediately used to drop bloatware/malware. This vector works even on entirely fresh installs, and there is no mitigation except obtaining a clean, signed UEFI image.
https://www.techdirt.com/articles/20150812/11395231925/lenov...
http://www.howtogeek.com/226308/the-windows-platform-binary-...
Laptop manufacturers are also to blame because product bundling and bloatware are nothing new.
Microsoft on their part could make it so that Defender worked alongside McAfee but that might encourage users to buy McAfee even more, arguably (double the protection or not knowing they are already protected).
Further info here: https://news.ycombinator.com/item?id=9653111
Then there is Superfish...
Who knows what else they are going?