While I don't have quantifiable metrics, I think this is true of Instagram as well. I noticed that, after uninstalling Instagram, I was able to get through a full day on my 2-yr-old Moto X (vs. dying around 8pm).
that chimes with my experience. I've got a MotoG 3rd Gen which has a pretty good battery life. I installed Instagram and it was draining much faster and looking at the battery information it had drained about 20-30% of the charge and much more than any other app.