walterbell makes a good point I hadn't thought of though: from a board of directors point of view, this may be a positive piece that encourages investors.
They are made out to seem like they don't even know what they are doing, "Amazon is really having to learn how to navigate all these things," even though they are spending nearly 10 million dollars on lobbying, have numerous contracts with the federal government and have a former whitehouse press secretary as a senior vp?
This is pretty much an amazon fluff piece.
At least, that's how some perceive it.