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Based on the last two pages of the document which seem to outline a unified theory of the universe centered around Pepsi, I would tend assume the same.

Actually, stands to reason, the different wavelengths of the swirls are explained by the Doppler-shift.

Actually, Pepsi spent millions on this. It's completely valid...and ludicrous.

The design firm could easily have made this presentation as a way to justify a design they just thought "looked better and more fresh"

That's exactly what they did.

The real process was drinking whiskey and smoking pot (ala Mad Men). Then came the search for a board room palatable process to reach the same design.

Parallel construction.

Oh boy did the Da Vinci Vitruvian Man reference made me cringe

I got all the way to the twaddle about general relativity.