That would be a great point if it wasn't competing in a marketplace with other products. None of those pro features make me go "wow, this saves me so much time" compared to other offerings.

My argument isn't that paying $40 for software a year is obscene, it's that this particular feature set in the competitive space is not worth $40 to me. And correct me if I'm wrong, but if I actually wanted to use these features with my girlfriend, would we not have to both spend $40?