Thank you for your kind word. And totally agree with your point of view :) someone did spend lots of time and effort!
I'm not criticizing the implementation, I'm talking about the marketing.
I'm assuming you are talking about the way I wrote about the site here. I'm actually new to Haker News and still not quite sure how to use this forum properly yet.
I'm talking about how you are offering your service as a private journal.
I think it would be cool to see this talked about as a blog, I love to see new competition in that space, but saying that it is private will, in my opinion, would be misleading to the average user.
If you google "online journal", you will see a bunch of sites offer a very similar service. If the word "private" freaks you out, you will be very surprise how the other competitors are advertising their private journals ;) (totally secure, always secure and etc...)
GoodnightJournal.com actually warns the people to be careful with personal data rather than just saying it's secure cause I believe nothing is 100% secure if the idea comes out of your head. (https://www.goodnightjournal.com/aboutprivacy/)