Want to succeed? Try failing
entrepreneur.venturebeat.com
entrepreneur.venturebeat.com
Seriously, though, I think the message is more that you should take bigger risks and push yourself further into an area where failure is quite likely.. rather than to merely try to fail ;-)
Again, probably, since this is only a segment from the interview, I am not getting the full message.
Failure stops looking personal and starts looking like feedback, like variables in an equation that you're trying to reverse engineer.
Don't avoid failure is the theme. Embrace it and use it in the feedback system that is your learning process to fine tune your velocity towards your goals.
You are very probably going to fail at some point. It's important not to let the fear of failure prevent you from acting in the first place, and it's important to be able to deal with, accept, and learn from failure.
Startups are experimentation, and as in science, most experiments are "failures" (quoted, because both positive and negative results of an experiment give you information... if it's well-designed).