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Canonical has been pushing that for a while. Even the main Desktop page doesn't mention Linux.

I guess the rationale is that for the consumer market, it's just another word that confuses [even scares]. Therefore it's safer to omit.

Everyone who cares already know.

All of Ubuntu's mobile offerings have always been full GNU environments, so yes, it is very likely you could run LO and, say, Blender on this thing. You can already run them on a Nexus 4 with Ubuntu Touch too, but the screen might have impeded your usability a bit.

FWIW, the Android edition of the same device is 279 EUR MSRP.