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> might as well use the terrible option with the highest ROI, right?

No, thanks. Does The Deck serve spammy, malicious ads? I know they're tightly targeted at the techy/designy crowd, but they're also a great example of high ROI ads that aren't terrible.

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You can't just use The Deck, you have to be invited.

Valid point. But I still reject the notion of "that sucks but might as well get mine". Sounds like there's a lot of space for ad networks that don't suck. Or monetization models that don't rely on spammy, useless ads.

> Or monetization models that don't rely on spammy, useless ads.

I'm struggling to find one, any idea?

Build something so good, people will pay for it? It seems to work for companies like Netflix and Toyota.

But not companies like Google, or Facebook, or Twitter...

Nobody suggested there's one solution for everybody. I was just responding to the comment that advertising is the only monetization strategy and that's ridiculous.

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