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It's been tried a few times... Probably the best challenge was the USFL, but they couldn't make a go of it over the long term, and that was when the NFL media machine was much less entrenched. The ESPN 30 for 30 film "Small Potatoes: Who Killed The USFL?" is pretty interesting (especially given that Trump was a key player in that drama)[1]

[1] http://espn.go.com/30for30/film?page=small-potatoes-who-kill...

that's a pretty horrendous way to change what's morally wrong with the world

The alternative is to change a majority of people's minds that this is something morally wrong with the world, make cases to supreme court and/or lobby congress and eventually turn the tide in your favor. Not really sure which way is easier.

I was mocking it not endorsing it.

XFL

non profit with tax breaks you mean

When it's convenient, yup, doing a public service, keeping kids off drugs, stuff like that.

Any industry can form a similar nonprofit trade association. The members pay tax.