That being said...this is potentially scary news for companies that are in the HR 2.0 business for lack of a better word. Typically their solutions have alumni management, stay in contact etc. that they tout. Well if your company has FB work and they later add the option to integrate private FB accounts of ex employees or something that's interesting. I know they say for now those are separate but I wouldn't be shocked if that changes eventually.
Edit: If they want to segment this they should have given it an entirely different name imo. I'm sure there are marketing people at FB that are way more brilliant than me but this seems like a typical positioning mistake. You think you need to rely on your powerful main brand when you really want to create a new brand because you're attacking a different positioning slot in customer's heads. Don't have my Ries/Trout book at hand but it sounds familiar enough that I'll browse through it at home.