Perhaps, but this patent (https://www.google.com/patents/US8407580) and a history of litigation (e.g. (http://bactra.org/reviews/wolfram/) may be enough of a barrier to prevent its adoption.
I suspect there’s prior art (Hypercard? every spreadsheet ever? this list: https://en.wikipedia.org/wiki/List_of_graphical_user_interfa... ?), and the patent seems pretty obvious, but in any event, I don’t think other “code notebook” implementations are currently infringing this patent, and it seems relatively straightforward to work around.