From the article:
> In the real world, the answer to any given question to be just about anything, and nobody has yet figured out how to scale AI to open-ended worlds at human levels of sophistication and flexibility.
One doesn't have to shoot for the moon in order to find useful applications for AI or Cognitive technology. If you can restrict the domain of knowledge of an expert system, it doesn't need to be create 'open-ended worlds' in order to provide value. It just has to beat human effort, or be an augmentation to human cognition to enable scale, for it to be useful - or provide business value.