Fake Online Locksmiths May Be Out to Pick Your Pocket, Too
nytimes.com
nytimes.com
> The company is dominated by software coders, and they want to solve the most interesting problems, or create the coolest products.
This remark also rings true for software in general, no one wants to maintain "legacy" code or do maintenance in lieu of new features. That's why we have so many rewrites and NIH syndrome. Of course higher-ups incentivize this because it makes it look like the products are growing and innovating, leading to cruft like a random program evolving to send email.
> For me, it was always like I was looking at a five-alarm fire,” he said. “To them, it was smoldering.
A friend of mine got scammed like this in the middle of the night, it ended up costing him somethings like €300. One night I found myself in a similar situation and just walked into a nice nearby hotel, gave them my story, and they let me have a unbooked room for a decent rate. After a nice night's sleep, 15 minutes in the gym sauna, and a good breakfast I was able to go to my local locksmith who could get my door open for a reasonable rate.
Most people using the internet for sourcing a tradesman, in my experience, are those looking for the cheapest price or just fantasists and time wasters.
I think most consumers expect a contractor/tradesman to have some kind of web presence but it really should be just a brochure type site and/or blog. The best work is almost always going to come from word of mouth referrals.
I immediately excluded anyone who has no website, and will continue to do so. It just means you don't care about your business, if I have the choice I'll also exclude people who have no online reviews.
The only time I myself could be described as a "time waster" was with the landscaper, but in fairness that was because they were completely booked up until the following season.
The whole thing seems like an age issue, people who grew up with the internet use the internet to find places and services, people who didn't still open a Yellow Pages and dial the biggest advert.
My wife and I recently (under a year ago) moved into a house in an area that was totally new to us. If it wasn't for Angie's List we'd have been screwed. Really great website there for people new to an area, absolute bargain.
We received a couple of referrals from our otherwise excellent realtor. One turned out okay, but we could tell immediately that one was going to be bad and didn't go with him.
Once it took me 2 weeks of trying a guy, waiting for him to not reply, trying the next guy, waiting for him to cancel my appointment, trying the next, etc.
I tried picking one at random, and I got a couple of jamaican stoners with super-charming accents who did a shitty job and then poured paint thinner on my lawn (poisoning the area for about 3 years) while cleaning their equipment.
It's a hard problem in some areas.
Would it have made you more comfortable if I said "two gentlemen of an unspecified national origin who had super-charming jamaican accents"?
I always thought my word and a handshake was better than any internet deal, and I have built a successful business on that.
It doesn't need to be fancy, you just need to exist.
Hell, that describes me and I'm nowhere close to being a home contractor - I haven't applied to a job the traditional way in 7+ years, and all the jobs I've worked have been via my network.
This is preferable, since I don't have to deal with tire kickers or companies that lowball me - my network filters that - and the quality of jobs that get put in front of me are all pretty high quality.
Casting the net wide and slapping your contact info everywhere is one way to do it, I'm not sure why there's the belief that this is somehow necessary, or even better than the alternatives.
If he can be, don't, but is that realistic for most businesses?
If you legitimately don't need business leads then don't do a website, but also don't do the Yellow Pages, or the local paper. But being in such a position is rare and a privilege.
It's not so rare as you might think. Of course I only started learning about this once I (accidentally) got introduced into such a 'network' (it's not an organized or sinister plot, just something that organically grows). Plus yes it's only the best who can work like this; which are exactly the ones you want to find. Which was the point of my original post: not having/needing an internet presence signals being high quality, in 2016. It's the chumps that need to shell out the money to the web design firms and SEO guys and 'lead generators' and bidding sites (you know, all the 'elance for plumbers' sites - I know it's the wet dream of most geeks not having to pick up a phone ever again any more, and getting job quotes via email, but it's a sure way to get the bottom feeders...).
I bought a lockpicking kit, a new lock and learned that even somebody with little skill and some practice could have picked that lock in 10-15 minutes. It would seem they drill all locks out regardless of difficulty to eliminate any required skillset.
The guy used a portable jump-starter, which I'd never seen before. So I looked it up when I got home, and bought it on Amazon for ~100 bucks. When my battery died again, I jumped it myself and I'm now just one jump away from 'saving' money.
I guess this is a roundabout way of saying all these services (like locksmiths, car-jumpers, etc) can be avoided with minimal effort and a little bit of know-how. There is something rewarding about being self-sufficient in that way.
Sorry if this wasn't completely on point!
Granted the tactic of quoting a very cheap price like in the story and then charging substantially higher on the spot is not ethical but I would be suspicious for any on demand professional service that responds immediately and quotes a low price.
The only negative part was that, of course, he announced after pretending (badly) to work on the lock for a bit that the (very standard, relatively low-security) lock on my door was "too difficult" and he wouldn't be able to cut a key for it, so he had to drill it out and give me new keys, which I then had to distribute to my landlord. Other than that, I got in, was reimbursed, so win for me.
I hired a legitimate lock smith a few years later to create a missing key for my motorcycle, and the difference between the two was VAST. He had a key-cutting facility in the back of his van that was better-stocked and had more tools and machinery than the ones you sometimes find in brick-and-mortar lock smith shops.
The best locksmiths or movers don't usually buy leads. They either have enough word of mouth referrals or have built their own marketing.
Buying leads is typically a very low return on investment decision for companies not planning on using bait-and-switch tactics.
Case-in-point: if you're going to try and disrupt this market, realize your acquisition costs are going to be just as high as the scummy lead gen providers and the high-quality lock smith companies aren't going to want to pay you.
This requires good, reputable locksmiths to utilize and optimize for Google - and that's where they are exposed to these competitors and (from my experience) a cautious Google.
If you have brand name insurance, they often have an AAA-like option for $10 every six months. Does towing, gas, locksmith, etc.
I know geico has this and probably progressive and others.
For $20 a year it is a no-brainer. You'll use at least one of the services every couple years so it pays for itself.
Then I had some seriously bad reliability issues with my car. AAA towed me, for no added expense, 8 times over 5 months. Never complained again. The tow driver showed up promptly and took me wherever I needed to go within 100 miles.
The operator actually chastised me for calling back too son.
My impression was it was a call center somewhere in the country, and they did the equivalent of looking up a tow for you in the yellow pages/internet.
AAA has always been within the window they said, always professional, always effective. I've had them out for tows, jump starts, locked out, even had a battery replaced once by the guy who came out.
The subscription is per person, so if you're riding with someone else and they don't have AAA, no problem.