What differentiates this from AWS or other known providers and why should companies choose to trust a new service over the incumbents?
That is to say, you pay for a bundle of resources (x cpu cores, x gb memory, x gb disk, x ipv4) at a fixed price. Then, you can subdivide that into however many VPS instances as you want (well, within reason).
As for trusting it, well...it looks like there might not be much of actual service behind the front page. It's possible it's just a tweaked version of this bootstrap theme: http://themes.getbootstrap.com/products/marketing
That said, the Wable business model seems to be popular, and they don't appear to have much competition using the "resource bundle" model.