This is seriously the biggest change to our product since launching the company. We've been working on it for a year (including a beta w/ several thousand users) and are very excited to finally release it. Before, Zapier only supported 1-to-1 integrations which limited it's power. Multi-Step Zaps open up a huge array of new power...
- transforming data (like dates, string manipulation)
- executing JS code in between steps (can do manipulation, extra API calls, etc.)
- looking up data inside other apps
- if an item isn't found when looking it up, create it
More details in our release notes: https://zapier.com/blog/workflow-automation/
How we built this: http://blog.invisionapp.com/redesigning-interactive-editor/
I know a ton of folks in the HN community use Zapier. Thank you so much for your support. I can't wait to see what you build now!