Arguing that axes should never be cut is silly indeed, but axes should also show the relevant ranges for the context (here the 2008 values for both x and y would make today's fluctuations look minor).
This anchors the reader to misread 50% reductions from peak over the past five years and leaved reasons for the spikes which created the peaks unexamined.
One thing is clear is that the article doesn't point to a Volvo.
These are the global numbers from their latest quarterly IR release, regarding Q3 2015 (Their Q4 report is due next Friday):
http://www3.volvo.com/investors/finrep/interim/2015/q3/q3_20...
Net order intake, number of trucks:
42,648 (Q3 2015)
50,449 (Q3 2014)
and, also:
58,024 (Q3 2007)
This last (global, not european) number from: http://www3.volvo.com/investors/finrep/interim/2007/q3/q3_20...
> In the third quarter of 2015, net sales for the Volvo Group amounted to SEK 73,309 M (67,222) with growth coming from North America and Europe. However, this was partly offset by a significant decline in South America. Adjusted for changes in currency exchange rates net sales increased by 1% compared to last year.