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What would you have preferred? The Forward-Looking User-Experience-Focused Group -- FLUEF for short?

I mean, I never would have guessed that Apple would be a major computer vender. Or that Sears would be a store. Or that Kellogg would be a food company. Things get stuck with opaque-looking names all the time, if you don't know the history behind them.

Its name refers to its office location in northwest Washington, D.C., on 18th and F Streets.

I'm sure it doesn't hurt that 18F is the MOS designation for "special forces intelligence sergeant".

I actually think 18F is pretty distinctive and thus a great name.

+1 for 18F. I'd even dig "18F Labs".

The name is an homage to the show 30 rock and their offices are located on 18th and F

See the `.gov` at the end of the name? ~.^