Nokia: Sorry Apple we beat you by a mile

Apple haven't even bothered to talk about market-share, because they _don't_ care. They only care about how much revenue they get. Market-influences that obviously, but they're willing to remain in a smaller portion of the market -- smart-phones -- if it nets them greater revenue.

Which is does. As Jobs pointed out in his last keynote, Apple has made more money than Nokia. He didn't mention market-share.

End of the day it's the company with the most money that wins.

So, with a big war chest of money, strong revenues and an intention to gain more market-share; Apple is only just beginning it's war on the phone market. If I were a gambling man, I'd bet on them releasing a cheaper version of the iPhone in the future -- this is a no-brainer, since it would be the same pattern they've followed with the iPods and Macbooks. Nokia and their peers should be freaking out.

Nokia only gets to keep bragging rights if they've /increased/ their share of the pie in the last year. If the trend instead shows that Apple's been eating up their margins, especially in the smartphone category, Nokia's execs would instead have some serious reasons to sweat.