Kwedit: The openly unreliable payment network
techcrunch.com
techcrunch.com
I also think this focus on pay later doesn't necessarily work for those new to the system (i.e. everyone that matters) who could still be apprehensive and hesitant to commit to a transaction.
The use of reputation isn't new. Spare Change had a system of reputation for those who reversed transactions. They let merchants block those with low reputations. A fun anecdote is that they needed to make a reverse-reverse transaction for those that wanted the reputation back.
But let me bring it back to merchant acquisition. Amazon and Google are both having a hard time with this too. People don't want to spend development resources on a new payment processor unless they really, really need to.
That's why solutions like http://wepay.com are awesome, because they have a payment product designed for a sizable niche that really could use their services.
(Well, technically, it really fixes the merchant's problem with that user more than the user's problem -- which is one potential stumbling block in user adoption.)
This doesn't alleviate the problem with nickel/dime scale micropayments, which is that users hate them with a passion unmatched by a thousand burning suns. That was true back when Clay Shirkey mentioned it in 2000 and is true today. The mental transaction cost makes every single microtransaction a significant barrier to conversion.
This is one reason aside from credit card fees why people who do micropayments successfully tend to use a dual currency model where the micropayment currency (bought for cash money) is as easy to spend as the currency which you can earn from ingame actions. (i.e. one-click no auth no confirm purchases, like buying something from the vendor in WoW.)
So basically it is a stored value card but you effect the purchase of the card after actually spending it. That is the insane part. However, since you're only using the SVC to purchase bits which were free to the company anyhow, and there is presumably no cashing mechanism, fraud-related concerns are negligible. (Oh no, extra records in my database. How ever will I cope.) Granted you're not going to get anything near 100% payout on the SVCs, but because the purchase step is later, it doesn't present a massive brick wall to conversion. And because people's Facebook identities are semi-durable, there is an incentive to pay these if (big if) the user wants to have a second bite at the apple with the same merchant or another merchant.
Branding it as the Promise-That-Isn't is probably not a great idea, though. That destroys the social norm that you'll pay for what you "promised" to pay for. That is a very, very strong social norm which is extraordinarily effective in the real world even for low-trust interactions -- for example, see pizza restaurants or sit-down restaurants. (Anybody can get a pizza created "on credit". Similarly, almost every pay-post-eat restaurant is theoretically vulnerable to dine-and-dash and yet it is rounding error on their businesses.)
As a merchant you should never use such a system that can be transfered between users, converted into other units of value, or for tangible goods. :)
Think of all the FarmVille foreclosures.
(And, ahem, such a stupefyingly bad deal for you that it is probably illegal in some jurisdictions. Proving once again that charging money is an excellent business model...)
You can then imagine a business selling the Kwedit of customers who they believe are not likely to be good for it (subprime Kwedit?) while keeping the Kwedit of customers they believe are likely to actually pay, which would roughly mirror the activities of a collection agency.
This is, of course, all a flight of fancy: I think the idea is likely to be massively unworkable in practice or, in the alternative, regulated out of existence.
But it survives that hurdle, I think Kwedit will have a bright, bright future - for a while.
Also, just taking Kwedit will become the equivalent of leveraged finance if it gets off the ground. And we know how well that works... for a while.
Oh, and connecting a story from a few weeks back where the spelled-with-a-C credit agencies want to start using social networking to gather credit rating info, Kwedit is credit rating info on a silver platter. How long will it take for failing to pay your Kwedit to show up on your credit report?
It's an odd thing where it only mostly works if they don't extend it at all, but the pressure to extend will be enormous.
Promise to pay. Get your stuff. Pay later ... or not, because there are "no real-world implications".
It is true, however, that you'll never not be able to buy a house because of this though. Thank god for that.
If it stays legal, this idea will be the next thing, whether it works in exactly this form or not.
Of course, the end comes when some external shock causes a mass defection from the service.
That seems a lot less convenient than just making an online money transfer. When I need to pay a paper bill, I log in to my bank's web site, type in three numbers from the bill (account #, reference #, amount of €) and click "send".
7/11 scanning is a nice idea, I don't care for the name
They are not that stupid.
This is Ben from Kwedit. You can email me via ben at kwedit com
If there are developers interested in using Kwedit, please reach out.
I did want to point out that our mission is to enable an entire group who presently cannot purchase something on the internet.
1)teens & other people without credit cards or bank accounts
2)people who prefer not to submit their banking or card information online
If you are working at a publisher or ecommerce site, please reach out cause we can improve your conversions at competitive rates with no chargebacks.
Thanks, Ben Kwedit.com
Actually settling the debt is kid friendly also with the option to use cash (either via a 7-11 or simply mailing the cash) or by "passing the duck", presumably to a parent.
Of course, whether this is a good thing or not is another debate.
Honestly though, I don't know. It probably has something to do with the consequences of not paying.