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How does SuperCell earn money on FB's platform? Afaik all of their games are iOS and Android only and I've never seen a display ad of any kind in Boom Beach (the only SC game I've played) although admittedly I don't sign in via FB.

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Supercell, like most big mobile gaming companies, make their money on in-app purchases. Someone leaked SC's internal dashboard 2 years ago [1]. At the time they were making $5M a day in rev just in CoC. You can get App Annie estimates of revenue for other companies pretty easily, but last I checked SC was able to dramatically increase LTV of users over the years so this has likely grown.

[1] https://recodetech.files.wordpress.com/2014/02/supercell-hac...

I'm not contesting that SC makes millions every day from in-app purchases, just pointing out that the money is presumably split with Apple and Google not Facebook. Although you can login to Clash of Clans with your Facebook account, it is not a Facebook game.

He's saying that they spend a large % of their revenues on Facebook mobile app-install ads.

Thanks!

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