America's Sudden U-Turn on Highway Fonts
citylab.com
citylab.com
[1]http://ilovetypography.com/2012/04/19/the-design-of-a-signag...
[2]http://www.fonts.info/store/index.php/en/fonts/wayfinding-sa...
I suspect that the thinner strokes of Highway Gothic would fare better in this test than the thicker Clearsign. When we look at the "Expressway" image in your [1] reference, the difference between the top and bottom is reminiscent of Hwy. Gothic versus Clearsign.
It's a mix of creative interpretations of the law and rent-seeking on typeface designs that are a hundred years old (Akzidenz Grotesk, the basis for every Helvetica-like), or 300 years old in the case of Caslon.
Remember that in a lot of countries (the US included) typefaces are specifically excluded from being copyrightable due to their usefulness to the public; they can of course, be trademarked, but it's completely legal to trace any font you like and call it something else. In a nice bit of corporate welfare, it was decided that font files fall under copyright in 1992.
Waaay overstated.
Anyway, they should just pick the fonts out of this:
I learned about this via HN some time ago:
https://news.ycombinator.com/item?id=8302529 https://news.ycombinator.com/item?id=7809626 https://news.ycombinator.com/item?id=6117593
Even the government homepage gov.uk uses it
usability is about the 5% cases. in broad day light the fonts only compare in a matter of personal taste.
on a clear day you can read font X 10 words in under a second. font Y can be read 12 words in under a second. both are awesome, and a change would not improve anything.
on a night rainy day with little illumination, font X can be read at 7 words per second and font Y can be read at most on 3 words per second. Making font X clearly superior to font Y.
That doesnn't seem to be quite true:
> In 2004, the agency embraced Clearview, based on studies that appeared to demonstrate its superiority, especially in nighttime driving tests.
Granted, mentioning studies generally is different to pointing to specific studies, but still it seems clear that exactly the issues you raise are of concern.