Identifying influential spreaders in complex networks

"we show that, in contrast to common belief, the most influential spreaders in a social network do not correspond to the best connected people or to the most central people (high betweenness centrality). Instead, we find: (i) The most efficient spreaders are those located within the core of the network as identified by the k-shell decomposition analysis. (ii) When multiple spreaders are considered simultaneously, the distance between them becomes the crucial parameter that determines the extend of the spreading."