If your strategy is "Protect the crown jewels at all costs" while your competitors have discovered a diamond mine, no one needs to care what cutlery you're supposed to use.
Of course that sounds ludicrous, but the impression I get is that that kind of strategic confusion has been endemic at MS since Gates moved on.
Clever innovations like Skype Translate or even Hololens are not a strategy. Selling lots of good individual solutions still isn't a strategy.
You can't play defence on strategy (Office 2026? Windows Infinity?) You need a kick-ass plan for the 5-10 year future, and I see no evidence that anyone at MS is capable of designing a product plan for consumer markets that don't exist yet, and then wondering how to market them - while Google, FB, Apple and even Amazon are at least thinking about it.