Designing for yourself is very tough :-) We improved the old one instead of starting from scratch. I am especially proud of the design page. Big blog post on how we got here by Jorn: http://www.madebysofa.com/blog/georgia-on-my-mind/
I opened it up in Safari and it looks amazing. Really, your work is fantastic.
The navigation threw me off for a second. Considering your audience, and that you are trying to show that you can come up with newish UI, design, etc. I think the coolness of the effect is worth the potential confusion.
After reading your blog post, I think it is an improvement over the last iteration, especially when it comes to the copy. The old copy looks a little daunting. Too much text, in too small of a font. The newest version seems to shorten things, and spreads out the copy. It is a lot more reader friendly.
Everything looks great really. Nice rework.
First Impression of home page - Clean, simple, to the point - Too monochromatic, a few subtle hints of color could add some intrigue - Empty sofas that are toppled over? Is the party over? - Gut reaction: Not sure what to click on first? Maybe have a small promo for your coolest product. Maybe add a call-to-action below each section description. Call-to-action could be your best content in each category - I was "confused" what happened when I clicked a section. I understand what's going on, but it didn't "feel right". Possibly display the new content first and then scroll, instead of doing both at the same time. Possibly try a easeInOut for the animation. Check out how rga.com pages fade in/out, found it a nice solution - The orange/red highlights doesn't work for me, go either orange or red
Product Sections - Tagline is a little hard to read since it's so light. - Maybe make the illustration and the product name clickable, too
Product Galleries - Nice and clean - Please add a description of what I'm looking at. All screenshots are beautiful, but some text info why it's awesome would add depth - Add a "Close" button - Increase hit area of small grey circles (didn't realize initially that you can click the image to go to the next one)
Company Section - Since the left and right columns are very tell, I have to first read the left one, then scroll up and read the right now while scrolling down again. The layout you have for products is nicer, since my reading behavior is top-down without any breaks - The about section text is a bit confusing. Why are the awards in that position without an "Our Awards" title. Maybe just reorder. - Awards don't list which product/design you got it for. It's a missed opportunity to promote your products. If anything stood out about the award, e.g. you beat 1000000 people, also put it there - Like the pictures. Adding color on mouse over without being clickable doesn't add much. Maybe show a goofy picture of everybody on roll over instead, which might make we want to see everybody's goofy faces
General - Add a footer navigation to all pages. Currently I'm stuck at the footers since you provide no exit points - Your logo is not clickable on sub pages
Ok, reply is getting way too long, I'll stop. It's a very beautiful site, I'd just add a little more color in some of the more monochromatic area and tweak each individual section to give users clearer paths to travel, which is the "evolution" part you wrote about.
Great job, you clearly have put a ton of thought in the site with great results.
I'm using Google Chrome on Linux.