Again, consider displays: Similar to music, movies are mastered on high-end gear. Staff use properly-calibrated displays. They often view scenes in dark rooms. Similar to music, movies are mastered so that they won't look terrible on the audience's displays. Some dark scenes are made a little more contrast-y. Some colors are tweaked. Maybe even the white balance is altered (though this is often more stylistic than corrective).

Now if you're buying a display, are you going to ignore measurements and just go with whatever looks good to you? Hopefully not. Even if you prefer bluer tones or higher contrast, you'll want to know numbers for white point, color accuracy, and contrast ratio. You won't just eyeball it in a store. You definitely wouldn't trust subjective reviews where someone says, "This display seems more contrast-y and blue." It shouldn't be any different with audio gear.