A well thought out article on Indian startups. India has a large number of ambitious, intelligent and hard working wanna-be entrepreneurs. However at some levels cloning is preferred over creativity and fundamental thinking. So you will see multiple startups (not unlike here in the US) competing in the same space, mostly copying each other's features. The competition is intense as labor (at least junior programmers) is cheap while the capital from angel investors and VCs looks abundant.
I would blame the Indian VCs also a bit , there are a couple of new interesting models and plans which people come up with but they die too soon because a lot of VCs are simply not up to take the risk , they just look for startup idea that have worked well in China or US market and just want to clone here .
We have a local phrase for these too-good-to-be-true offers by local startups. "VC funded groceries", "VC-funded-delivery".
A very interesting read on the Indian startup scene.