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Interesting story. I wonder, though, about the company's dependence on Adwords. What if costs go up, and/or the site is unable to get good search engine ranking for proofing services?

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it is our concern too, and we are trying to become independent. The costs are quite stable so far, though.

That's what I hate about Adwords. It's a vampire that sucks every last drop of profit margin out of small businesses like this. Bidding on keywords becomes a race to the bottom and everyone loses except Google.

There's no value in this. There's no efficiency gain. It's monopoly rent-seeking and I would like to see that monopoly broken.

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