You know what's more important than "quality of access"? Quality content and quality services. The perverse incentives of the ad-supported model results in great quantities of poor if not negative quality crap. The kind of stuff that manipulates and exploits the very people you are speaking up for, those who can least afford it.
Clearly there are other models. It's up to us, the technologists, the so-called innovators. Where are our innovative powers to come up with alternate busniness models? Where are our backbones to stand up against selling out the internet so that we can get rich quick?
"The best minds of my generation are thinking about how to make people click ads. That sucks." – Jeff Hammerbacher, fmr. Manager of Facebook Data Team, founder of Cloudera